Exhibitionguru is an education and evaluation program, and is a joint project between the Swedish research and consultancy company NU-gruppen and The Scandinavian trade fair council, Fairlink.

The objective of Exhibitionguru is to change exhibitiors way of thinking and acting, when it comes to exhibitions.

COURSES

One-day course:
The one-day course is on a basic level with inspiration and ideas. It brings up the all steps in the participation, from planning, invitation to follow up and evaluation.

The course is held in Stockholm. After the course, the participants receive a diploma, a Fairlink card that gives you free entrance to exhibitions in Stockholmsmässan, Elmia, Kistamässan, Nolia and Svanska Mässan and the book Exhibition Guru- The art of exhibiting at trade shows and how to make money from it. Contact Nina Younan for more information

Tailor-made courses:
We tailor make a program to suit your companys needs. It could be anything from one-day seminars in the planning stage , to a one-hour kick off to educate and motivate personell in the stand just before an exibition.

Tailor made courses are available in english. Contact Ellen Källberg for more information

EVALUATION HELP

You often have a clear picture of how a exhibition participation appearance has gone. But, its hard to formulate the results in words and numbers.

Like all marketing activies, a exhibition participation is an investment. Like all investments, an exhibition participation should be profitable. Exhibitionburu has developed a model that can help you to easily measure and improve the results of your show appearance. This is available in various languages

LITERATURE

Exhibition Guru- The art of exhibiting at trade shows and how to make money from it

The book is written for people in charge of their company’s exhibition program. The book is packed with knowledge, ideas, inspiration and examples of how you can improve your exhibition participation and increase the pay offs to your company.

“This book explores every angle of how to exhibit. There should really be a law saying that everyone who exhibits at a show has to read this book first.” Roger Kellerman, Meetings International.

Author Mikael Jansson is the CEO and part-owner of Scandinavian Survey Group. Since the mid 1980s he has worked whith surveys and consultations related to the field of trade shows exhibiting and is a highly popular speaker on the subject.

ORDER THE BOOK!

Price: €22 + shipping €7
Send an email to:mailto:info@fairlink.se